BWF Launches HSBC Partnership and ‘Guangzhou Finals’
In a landmark announcement, the Badminton World Federation (BWF) today launched its remodelled world tour and presented HSBC as its Principal Global Partner in an extensive sponsorship agreement that will catapult…
· GAYLE ALLEYNE
In a landmark announcement, the Badminton World Federation (BWF) today launched its remodelled world tour and presented HSBC as its Principal Global Partner in an extensive sponsorship agreement that will catapult badminton to unprecedented heights.
The global banking group will have a corporate presence across BWF’s entire suite of events – title-sponsoring the new HSBC BWF World Tour and the HSBC BWF World Tour Finals for the next four years as well as becoming Premier Sponsor for the BWF Major Events (World Championships, Sudirman Cup and Thomas & Uber Cup Finals).
On the development front, HSBC has been named as BWF Global Development Partner, working with the world-governing body to grow badminton globally.