BWF and HSBC Extend Partnership with Multi-Year Deal
The Badminton World Federation (BWF) and its Principal Global Partner HSBC today announce a four-year renewal of their commercial relationship starting January 2023.
· BWF STAFF
HSBC will remain Principal Global Partner and Global Banking Partner of the BWF and Title Sponsor of the BWF World Tour and World Tour Finals until the end of 2026 as the sport embarks on its next World Tour hosting cycle.
BWF President Poul-Erik Høyer thanked HSBC for their support over the past five years, including during the COVID-19 pandemic.
“HSBC’s continued commitment to the delivery of the HSBC BWF World Tour and global promotion of badminton through its Global Development Partner role has been instrumental in helping BWF deliver badminton activities throughout the world.” Høyer said.