‘Challenge What You Don’t Like’
Kenneth Jonassen’s appointment as Director of Singles Coaching with Badminton Association of Malaysia was among the most interesting developments in elite badminton at the start of the season. While bringing in…
· DEV SUKUMAR
Kenneth Jonassen’s appointment as Director of Singles Coaching with Badminton Association of Malaysia was among the most interesting developments in elite badminton at the start of the season. While bringing in Danish expertise isn’t a new development for Malaysia, Jonassen’s impact will be closely followed as he brings his experience as head coach of Denmark (and previously, England) to an Asian country for the first time.
At YONEX All England 2025, Jonassen spoke to us about this new challenge. Here's Part 1 of the interview.
What exactly is the scope of your role?